Privacy policy

General information
The following notes provide a simple overview of what is done with your personal data
happens when you visit this website. Personal data is all data with which you
can be personally identified. Find detailed information on the subject of data protection
Please see our data protection declaration listed under this text.

Data Collection on this website
Who is responsible for data collection on this website? The data processing on this website is carried out by the website operator. Its contact details
You can refer to the "Note on the responsible body" section of this data protection declaration
. refer

How do we record your data?
On the one hand, your data is collected when you communicate it to us. This can be z. B. um
Trade data that you enter in a contact form.

Other data are automatically or after your consent when you visit the website by our IT
systems detected. This is primarily technical data (e.g. Internet browser, operating system or time

of the page view). This data is collected automatically as soon as you enter this website.

What are the purposes we use your data for?
Part of the data is collected to ensure that the website is provided without errors. Other
Data can be used to analyze your user behavior.
What rights do you have as far as your information is concerned?
You always have the right to free information about the origin, recipient and purpose of your
to obtain stored personal data. You also have the right to have the rectification or
to request the deletion of this data. If you have given your consent to data processing,
you can revoke this consent at any time for the future. Also, you have the right under to request the restriction of the processing of your personal data in certain circumstances.

You also have the right to lodge a complaint with the competent supervisory authority.
Please do not hesitate to contact us at any time if you have questions about this or any other data protection related issues.
Analysis tools and tools provided by third parties
When you visit this website, your surfing behavior can be statistically evaluated. That happens before
especially with so-called analysis programs.
Detailed information about these analysis programs can be found in the following
Data protection.

Hosting
Strato
We host our website at Strato. The provider is Strato AG, Otto-Ostrowski-Strasse 7, 10249 Berlin
(hereinafter “Strato”). When you visit our website, Strato collects various log files, including
your IP addresses.

For more information, see Strato's privacy policy:
https://www.strato.de/datenschutz/.

Strato is used on the basis of Article 6 (1) (f) GDPR. We have a valid one
Interest in the most reliable possible presentation of our website. If an appropriate
Consent was requested, the processing takes place exclusively on the basis of Art. 6 Para. 1 lit
DSGVO and § 25 Abs. 1 TTDSG, insofar as the consent to the storage of cookies or access to
Information in the user's end device (e.g. device fingerprinting) within the meaning of the TTDSG. the
Consent can be revoked at any time.

Data processing
We have concluded an order processing agreement (DPA) with the above-mentioned provider.
This is a contract required by data protection law, which ensures that
this only processes the personal data of our website visitors in accordance with our instructions and under
processed in compliance with the GDPR.

General information and mandatory information
Privacy
The operators of these pages take the protection of your personal data very seriously. We treat yours
personal data confidentially and in accordance with the statutory data protection regulations
this privacy policy.
If you use this website, various personal data will be collected.
Personal data is data with which you can be personally identified. The present
Privacy Policy explains what data we collect and what we use it for. She also explains how
and for what purpose.
We would like to point out that data transmission on the Internet (e.g. when communicating by e-mail)
may have security vulnerabilities. A complete protection of the data against access by third parties is not possible.

Information about the responsible party (referred to as the “controller” in the GDPR)
The data processing controller on this website is:
Thomas Kofler
Storgatan 84
36230 Tingsryd
Telefon: +46 79 - 073 33 98
Email: thomas@smaland-sportfiske.com

Responsible body is the natural or legal person who alone or together with others over
the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.)
decides.

Retention period
Insofar as no specific storage period has been specified within this data protection declaration, remain
Your personal data with us until the purpose for data processing no longer applies. if you a
assert a legitimate request for deletion or revoke consent to data processing,
Your data will be deleted unless we have other legally permissible reasons for storing your data
have personal data (e.g. tax or commercial law retention periods); in the
In the latter case, the data will be deleted once these reasons have ceased to exist.

General information on the legal basis for data processing on this website
If you have consented to data processing, we will process your personal data
Based on Art. 6 Para. 1 lit. a GDPR or Art. 9 Para. 2 lit. a GDPR, insofar as special data categories
processed according to Art. 9 Para. 1 GDPR. In the case of express consent to the transfer
Personal data in third countries is also processed on the basis of Art.
49 paragraph 1 lit. a GDPR. If you consent to the storage of cookies or access to information in
If your end device (e.g. via device fingerprinting) has consented, the data will also be processed
on the basis of Section 25 (1) TTDSG. The consent can be revoked at any time. Is your data for
We process your data if it is necessary to fulfill the contract or to carry out pre-contractual measures
Data on the basis of Article 6 Paragraph 1 Letter b GDPR. Furthermore, we process your data if these
are required to fulfill a legal obligation on the basis of Article 6 (1) (c) GDPR.
The data processing can also be based on our legitimate interest according to Art. 6 Para. 1 lit. f
GDPR take place. The legal bases relevant in each individual case are explained in the following
paragraphs of this data protection declaration.

Note on data transfer to the USA and other third countries
Among other things, we use tools from companies based in the USA or others
Third countries that are not secure under data protection law. With these tools in place, your
personal data are transferred to these third countries and processed there. We point it out
point out that in these countries no level of data protection comparable to that of the EU can be guaranteed.
For example, US companies are obliged to provide personal data to security authorities
to be released without you, as the person concerned, being able to take legal action against it. Therefore it cannot
be excluded that US authorities (e.g. secret services) your data located on US servers
Process, evaluate and permanently store for monitoring purposes. We got on this
Processing activities no influence.

Revocation of your consent to the processing of data
Many data processing operations are only possible with your express consent. You can ... a
revoke consent already given at any time. The legality of the up to the point of revocation
Data processing remains unaffected by the revocation.
Right to object to data collection in special cases and against
Direct mail (Art. 21 DSGVO)
IF DATA PROCESSING IS BASED ON ART. 6 ABS. 1 LIT. E OR F DSGVO
DONE, YOU HAVE THE RIGHT AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR
SITUATION RESULTING AGAINST THE PROCESSING OF YOUR PERSONAL DATA
TO OBJECT; THIS ALSO APPLIES TO ANY SERVICE BASED ON THESE PROVISIONS
PROFILING DIE JEWEILIGE RECHTSGRUNDLAGE, AUF DENEN EINE VERARBEITUNG BERUHT,
PLEASE REFER TO THIS PRIVACY STATEMENT. IF YOU OBJECT,
WE WILL NO LONGER PROCESS YOUR CONCERNED PERSONAL DATA, IT
UNLESS WE CAN HAVE COMPELLING PROTECTIVE REASONS FOR PROCESSING
PROOF THAT OUTSTANDING YOUR INTERESTS, RIGHTS AND FREEDOMS OR THAT
PROCESSING IS FOR THE CLAIM, EXERCISE OR DEFENSE OF
LEGAL CLAIMS (OBJECTION ACCORDING TO ART. 21 (1) GDPR).
WERDEN IHRE PERSONENBEZOGENEN DATEN VERARBEITET, A DIREKTWERBUNG ZU BETREIBEN,
SO YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING AT ANY TIME
CONCERNING PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING
TO INSERT; THIS ALSO APPLIES TO PROFILING TO THE EXTENT RELATED TO SUCH DIRECT ADVERTISING
CONNECTED. IF YOU OBJECT, YOUR PERSONAL DATA WILL
SUBSEQUENTLY NOT USED FOR DIRECT ADVERTISING PURPOSES (OBJECTION
IN STYLE OF. 21 para. 2 GDPR).

Right to log a complaint with the competent supervisory agency
In the event of violations of the GDPR, those affected have the right to lodge a complaint with a
Supervisory authority, in particular in the Member State of your habitual residence, your place of work
or the location of the alleged infringement. The right to lodge a complaint exists without prejudice to anything else
administrative or judicial remedies.

Right to data portability
You have the right to data that we hold on the basis of your consent or in performance of a contract
process automatically, in itself or to a third party in a common, machine-readable format
to be handed over. If you want the data to be transferred directly to another person responsible
request, this will only be done to the extent that it is technically feasible.
SSL and/or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses an SSL or TLS
encryption. You can recognize an encrypted connection by the fact that the address line of the browser

"http://" changes to "https://" and the lock symbol in your browser line.
If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.
be read by third parties.

Information, deletion and correction. 

Within the framework of the applicable legal provisions, you have the right to free of charge at any time Information about your stored personal data, its origin and recipient and the Purpose of the data processing and, if applicable, a right to correction or deletion of this data. For this as well You can contact us at any time if you have further questions on the subject of personal data.

Right to demand processing restrictions
You have the right to request that the processing of your personal data be restricted.
You can contact us at any time for this. The right to restriction of processing exists in
following cases:
If you dispute the accuracy of your personal data stored by us, we need
usually time to check this. For the duration of the exam, you have the right to
Request restriction of processing of your personal data.
If the processing of your personal data happened / happens unlawfully, you can
request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you need them to exercise,
defense or establishment of legal claims, you have the right instead of
Deletion to request the restriction of the processing of your personal data.
If you have lodged an objection in accordance with Art. 21 Para. 1 GDPR, a balance must be struck between
are made in your and our interests. As long as it is not clear whose interests
prevail, you have the right to restrict the processing of your personal data
to demand.
If you have restricted the processing of your personal data, this data may - from
Apart from their storage - only with your consent or for the assertion, exercise or
Defending legal claims or protecting the rights of another natural or
legal person or for reasons of important public interest of the European Union or
of a Member State.

Opposition to advertising emails
The use of contact data published as part of the imprint obligation for the transmission of
Advertising and information material that has not been expressly requested is hereby rejected. the
Operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of
Advertising information, such as spam emails.

Data recording on this website
GDPR Legal Cookies by Shopify
Our website uses GDPR Legal Cookie by Shopify to collect your consent to store certain
to obtain cookies on your end device or to use certain technologies and these
to be documented in accordance with data protection regulations. The provider of this technology is Shopify International Limited,
Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter “Shopify”).
When you enter our website, a connection is established to Shopify's servers to store your
to obtain consent and other explanations for the use of cookies. Shopify then saves
a cookie in your browser in order to assign your consent or its revocation
be able. The data collected in this way is stored until you ask us to delete it, the Shopify
-Delete the cookie yourself or the purpose for data storage no longer applies. Mandatory legal
Storage obligations remain unaffected. Details can be found at:
https://apps.shopify.com/gdpr-legal-cookie.

The use of GDPR Legal Cookie by Shopify takes place in order to obtain the legally required consent
obtained for the use of cookies. The legal basis for this is Article 6 (1) (c) GDPR.

Data processing
We have concluded an order processing agreement (DPA) with the above-mentioned provider.
This is a contract required by data protection law, which ensures that
this only processes the personal data of our website visitors in accordance with our instructions and under
processed in compliance with the GDPR.

Contact form
If you send us queries via our contact form, we will collect the data entered on the form, including the contact details you provide, to process your queries and any follow-up questions.
Inquiry form including the contact details you provided there for the purpose of processing the inquiry
and stored by us in case of follow-up questions. We do not give this data without yours
consent further.
This data is processed on the basis of Art. 6 Para. 1 lit. b GDPR, if your request with
is related to the fulfillment of a contract or to carry out pre-contractual measures
is required. In all other cases, the processing is based on our legitimate interest in the
effective processing of the inquiries addressed to us (Art. 6 Para. 1 lit. f DSGVO) or on your
Consent (Art. 6 Para. 1 lit. a GDPR) if this was requested; consent is at any time
revocable.

The data you enter in the contact form will remain with us until you tell us to delete it
ask you to revoke your consent to storage or the purpose for data storage no longer applies
(e.g. after your request has been processed). Mandatory legal provisions –
in particular retention periods - remain unaffected.

Request by e-mail, telephone, or fax
If you contact us by e-mail, telephone or fax, your request will include all of it
resulting personal data (name, request) for the purpose of processing your request
stored and processed by us. We do not pass on this data without your consent.
This data is processed on the basis of Art. 6 Para. 1 lit. b GDPR, if your request with
is related to the fulfillment of a contract or to carry out pre-contractual measures
is required. In all other cases, the processing is based on our legitimate interest in the
effective processing of the inquiries addressed to us (Art. 6 Para. 1 lit. f DSGVO) or on your
Consent (Art. 6 Para. 1 lit. a GDPR) if this was requested; consent is at any time
revocable.

The data you sent to us via contact requests will remain with us until you tell us to delete them
ask you to revoke your consent to storage or the purpose for data storage no longer applies
(e.g. after your request has been processed). Mandatory legal provisions –
in particular statutory retention periods - remain unaffected.

Analytics Tools and Advertising
Google Analytics
This website uses functions of the web analysis service Google Analytics. Provider is Google Ireland
Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics enables the website operator to analyze the behavior of website visitors.
The website operator receives various usage data, such as B. page views, length of stay,
operating systems used and origin of the user. This data is stored in a user ID
summarized and assigned to the respective end device of the website visitor.
Furthermore, we can use Google Analytics, among other things, to track your mouse and scrolling movements and clicks
record. Furthermore, Google Analytics uses various modeling approaches to
to supplement data sets and uses machine learning technologies for data analysis.
Google Analytics uses technologies that allow the user to be recognized for analysis purposes
of user behavior (e.g. cookies or device fingerprinting). Those collected by Google
Information about the use of this website is usually sent to a Google server in the
transferred to and stored in the USA.
The use of this service is based on your consent in accordance with Article 6 Paragraph 1 Letter a GDPR and §
25 paragraph 1 TTDSG. The consent can be revoked at any time.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here:
Details can be found here:
https://privacy.google.com/businesses/controllerterms/mccs/.

IP anonymization
We have activated the IP anonymization function on this website. This will remove your IP address from
Google within member states of the European Union or in other contracting states
Agreement on the European Economic Area before transmission to the USA. Only in
In exceptional cases, the full IP address will be transmitted to a Google server in the USA and there
shortened. On behalf of the operator of this website, Google will use this information to
Evaluate use of the website in order to compile reports on website activity and to
other services related to the use of the website and the internet compared to the

to provide website operators. The IP address transmitted by your browser as part of Google Analytics
Address is not merged with other data from Google.

Browser plug-in
You can prevent Google from collecting and processing your data by doing so under
Download and install the following link available browser plug-in:
https://tools.google.com/dlpage/gaoptout?hl=de.
You can find more information on how Google Analytics handles user data in the
Google Privacy Policy:
https://support.google.com/analytics/answer/6004245?hl=de.

Google Signals
We use Google signals. When you visit our website, Google Analytics collects, among other things, your
Location, search history and YouTube history and demographic data (visitor data). These dates
can be used with the help of the Google signal for personalized advertising. If you have one
If you have a Google account, the visitor data from the Google signal will be linked to your Google account
and used for personalized advertising messages. The data is also used to create
anonymous statistics on the user behavior of our users.
Demographic data collection by Google Analytics
This website uses the "demographic characteristics" function of Google Analytics in order to be able to show website visitors relevant advertisements within the Google advertising network.
This allows reports to be created that contain statements about the age, gender and interests of the
site visitors included. This data comes from interest-based advertising by Google and from
Third Party Visitor Data. This data cannot be assigned to a specific person. she
You can deactivate this function at any time via the ad settings in your Google account or
the collection of your data by Google Analytics as in the point "Objection to data collection"
generally prohibited.

Data processing
We have concluded an order processing contract with Google and implement the strict
Completely changes the requirements of the German data protection authorities when using Google Analytics.

Google Ads
The website operator uses Google Ads. Google Ads is an online advertising program from Google
Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to advertise on the Google search engine or on third-party websites
displayed when the user enters certain search terms on Google (keyword targeting). Further
can target advertisements based on the user data available on Google (e.g.
Location data and interests) are played out (target group targeting). We as the website operator
can evaluate this data quantitatively, for example by analyzing which search terms
played out our advertisements and how many advertisements led to corresponding clicks
have led.
The use of this service is based on your consent in accordance with Article 6 Paragraph 1 Letter a GDPR and §
25 paragraph 1 TTDSG. The consent can be revoked at any time.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here:
Details can be found here:
https://policies.google.com/privacy/frameworks und
https://privacy.google.com/businesses/controllerterms/mccs/.

Facebook Pixel
This website uses the visitor action pixel from Facebook to measure conversion. provider of this
Service provider is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. The data collected
according to Facebook, however, are also transmitted to the USA and other third countries.
In this way, the behavior of site visitors can be tracked after they have clicked on a
Facebook ads were forwarded to the provider's website. This allows them
Evaluated effectiveness of Facebook ads for statistical and market research purposes
and future advertising measures are optimized.
The data collected is anonymous for us as the operator of this website, we cannot draw any conclusions about it
draw the identity of the users. However, the data is stored and processed by Facebook, so that
a connection to the respective user profile is possible and Facebook uses the data for its own advertising purposes,
according to the Facebook Data Use Policy. This enables Facebook to switch from
Enable advertisements on Facebook pages and outside of Facebook. This usage
of the data cannot be influenced by us as the site operator.
The use of this service is based on your consent in accordance with Article 6 Paragraph 1 Letter a GDPR and §
25 paragraph 1 TTDSG. The consent can be revoked at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here:

Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum und https://de-de.facebook.com/help/566994660333381.

Insofar as personal data is collected and sent to our website with the help of the tool described here
Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square,
Grand Canal Harbour, Dublin 2, Ireland gemeinsam für diese Datenverarbeitung verantwortlich (Art. 26
GDPR). The joint responsibility is limited exclusively to the recording of the
Data and its transfer to Facebook. The processing that takes place after the forwarding by
Facebook is not part of the shared responsibility. Our collective obligations
have been recorded in a joint processing agreement. The wording of
Agreement can be found at:
https://www.facebook.com/legal/controller_addendum. Laut dieser Vereinbarung sind wir für die Erteilung
of the data protection information when using the Facebook tool and for the safe data protection

Responsible for implementing the tool on our website. For the data security of the Facebook
Products is Facebook responsible. Rights of data subjects (e.g. requests for information) with regard to

You can assert the data processed by Facebook directly on Facebook. If you die
If data subjects assert their rights with us, we are obliged to forward them to Facebook.
Check out Facebook's privacy policy to learn more about protecting your privacy:
https://de-de.facebook.com/about/privacy/.
You can also enable the Custom Audiences remarketing feature in the Settings for
advertisements below
https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen deaktivieren. Dazu
you must be logged in to Facebook.
If you do not have a Facebook account, you can view usage-based advertising from Facebook on the
Disable European Interactive Digital Advertising Alliance website:
http://www.youronlinechoices.com/de/praferenzmanagement/.

Plugins and tools
Google Web Fonts (local hosting)
This site uses so-called web fonts provided by Google for the uniform display of fonts
to be provided. The Google Fonts are installed locally. Finds a connection to Google's servers
not taking place.
Further information about handling user data, can be found at
https://developers.google.com/fonts/faq und in der Datenschutzerklärung von Google:
https://policies.google.com/privacy?hl=de.

Google Maps
This site uses the map service Google Maps. The provider is Google Ireland Limited ("Google"), Gordon
House, Barrow Street, Dublin 4, Ireland.
Zur Nutzung der Funktionen von Google Maps ist es notwendig, Ihre IP-Adresse zu speichern. diese
Information is usually transferred to a Google server in the USA and stored there.
The provider of this site has no influence on this data transfer. If Google Maps is activated,
Google can use Google Web Fonts for the purpose of uniform display of fonts.
When you call up Google Maps, your browser loads the required web fonts into your browser cache in order to display text and fonts correctly.

Google Maps is used in the interest of an attractive presentation of our online
offers and to make it easy to find the places we have indicated on the website. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR
Consent was requested, the processing takes place exclusively on the basis of Art. 6 Para. 1 lit
DSGVO and § 25 Abs. 1 TTDSG, insofar as the consent to the storage of cookies or access to
Information in the user's end device (e.g. device fingerprinting) within the meaning of the TTDSG. the
Consent can be revoked at any time.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here:
Details can be found here:
https://privacy.google.com/businesses/gdprcontrollerterms/ und
https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.
Further information about handling user data, can be found in the data protection declaration of Google at
https://policies.google.com/privacy?hl=de.